What do today's beauty shoppers expect from brands when it comes to sustainability? And what steps can brands take to assure their customers that claims are facts, not greenwash?
Download the report for actionable insights from 11 leading beauty & wellness professionals and 1,600+ beauty shoppers surveyed across Europe and America.
You'll discover:
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Where brands are falling short of shopper expectations
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Why mistrust in sustainability claims is rife
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What brands can do to earn customers’ trust
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