Provenance


Planet-positive beauty: The conscious consumer’s demand for transparency 

 

HubSpot Video

What does it mean to be a sustainable beauty brand in 2022?

 Shoppers feel it’s no longer enough to meet the minimum standards of sustainability. From greenwashing legislation to positive impact claims, beauty brands need to be more transparent and communicative about their certifications. It’s time for the industry to keep up, or risk losing consumer trust.

Join members of the Sustainable Beauty Coalition, B Corp Beauty Coalition, Marie Claire’s Lisa Oxenham, and sustainability marketing technology Provenance to discuss what it means to be a planet-positive beauty brand in 2022. This event focuses on how to keep up with the evolving demands of the conscious consumer.