5. Communicating Purpose with 1% for the Planet
Explore ways to engage with and uplift local communities, fostering a sense of purpose and social responsibility
Social values are shaping purchases more than ever, and customers are looking for brands to share their stories on how they're giving back to social and environmental causes.
Hear from Jaclyn McCarthy (Director of Brand & Marketing) and Kiera Murphy (Account Manager) from 1% for the Planet on the topics shoppers care about, which areas you should be prioritising and how to communicate your company’s social impact.
You'll learn:
- The environmental and social impact topics shoppers care about
- Which impact areas your business should be prioritising
- How to communicate your company's social responsibility
If you’re keen to explore ways to attract conscious customers ahead of peak trading season, book a 30-min sustainability strategy session with our team.