Instant green claims compliance feedback for faster, bolder campaigns

The Green Claims Checker helps you get sustainability claims right first time so you can bring products and campaigns to market without legal bottlenecks.

Provenance is trusted by 370+ retailers and brands

Unleash confident purpose-led marketing

Give teams clarity on what they can and can’t say to avoid greenwashing and greenhushing
Ease the anxiety of writing sustainability copy across formats, from PDPs to ATL
Identify risks early in creative processes to reduce friction and accelerate progress

Eliminate legal review bottlenecks

Cut unnecessary legal back-and-forth by checking sustainability claims in real-time
Let compliance and legal teams focus on final checks — not early drafts
Scale sustainable messaging across markets without increasing legal overhead

Avoid reputational damage, fines and product recalls

Protect brand reputation and enhance consumer trust with accurate sustainability claims
Catch non-compliant claims before they go live to avoid fines of up to 10% of global revenue
Check your content against a data standard aligned with guidance from the CMA, ASA, EU, FTC, and ACCC

Built on 10+ years of expertise

Backed by a decade of work with global retailers, brands and regulators — Provenance brings deep domain knowledge to every recommendation.

Aligned with global regulations

The checker runs on a data framework that is regularly updated in line with guidance from the CMA, ASA, FTC, EU Green Claims Directive and more.

AI + human-in-the-loop assurance

Combine the speed of AI with the oversight of domain experts — for reliable, review-ready outputs that you can rely on.

FAQs

Does this replace legal review?

No. Legal can still have final sign-off. The Claims Checker reduces repetitive early-stage queries so legal, compliance and regulatory teams can focus on what matters most.

Is the AI trustworthy?

Yes. The Green Claims Checker runs on Provenance’s Framework — a data standard developed over years with domain experts to align with global green claims regulations. Every recommendation is explainable and backed by human-in-the-loop oversight.

What regulations does it cover?

The Green Claims Checker applies the Provenance Framework — a trusted, regulation-aligned data model shaped with expert input. It aligns with global regulatory requirements including those of the CMA, ASA, EU Green Claims Directive, FTC, and ACCC, and is updated as guidance evolves.

How does it differ from other AI tools?

It’s not just AI — it’s a front-end built on the Provenance Framework, a regulatory-grade knowledge base refined over 10+ years. It reflects real enforcement practice and industry insight.

Get your green claims right first time

PROVENANCE® is a registered trademark in the UK, EU and US of Project Provenance Ltd.