--- title: Customer Marketing Activation Hub description: Customer Marketing Activation Hub --- [![60a685a2dd9fae30d29a5427_logo](https://info.provenance.org/hubfs/60a685a2dd9fae30d29a5427_logo.svg "60a685a2dd9fae30d29a5427_logo")](https://www.provenance.org/) --- --- # Communicating your partnership with Provenance Welcome to the Marketing Activation Hub; a toolkit for sharing your commitment to honest sustainability communications and public transparency with your shopper audience.  This guide is designed to help you communicate *how* and *why* you are using Provenance's technology to share your proof of social and environmental impact. ### Jump to:  - [Social media](https://info.provenance.org/customer-marketing-hub#socials) - [Website](https://info.provenance.org/customer-marketing-hub#website) - [Email marketing](https://info.provenance.org/customer-marketing-hub#email) - [PR & beyond](https://info.provenance.org/customer-marketing-hub#pr) - [SEO](https://info.provenance.org/customer-marketing-hub#seo)   --- ![Customer Activation Hub square images (4)-1](https://info.provenance.org/hs-fs/hubfs/Customer%20Activation%20Hub%20square%20images%20(4)-1.png?width=2000&height=2000&name=Customer%20Activation%20Hub%20square%20images%20(4)-1.png "Customer Activation Hub square images (4)-1") ## How to talk about Provenance ### 1. How to describe Provenance to your audience More than ever, consumers need an ally to cut through the greenwash so they can make sustainable choices with confidence. Provenance’s platform empowers customers with validated sustainability claims, and enables businesses to be transparent about their impact. For our full boilerplate, [click here](https://docs.google.com/document/d/1-f34z_iAgINhgLdLFu8hou_9N6asDzLduEcmhg5emBw/edit?usp=sharing).  ### 2. How to explain Proof Points Proof Points are interactive icons representing a claim about a business or product. Using technology, they connect what brands say to real data from the supply chain. Each Proof Point is part of the Provenance Framework, a collection of 125+ jargon-free claims about social and environmental impact. ![BELU mobile mock PPs](https://info.provenance.org/hs-fs/hubfs/BELU%20mobile%20mock%20PPs.png?width=1275&height=2000&name=BELU%20mobile%20mock%20PPs.png "BELU mobile mock PPs") ### Request a custom mobile mockup to use in your brand's marketing efforts* *Your mobile mockup will only include Proof Points currently held by your featured product ---   ## Social media - Generate brand-building sustainability content for social, featuring Provenance-powered products - Enhance product promo (including influencer content) with Provenance-related material, and invite your audience to explore the evidence behind product claims [ our social toolkit ](https://info.provenance.org/hubfs/Provenance%20Social%20Toolkit%20(1).pdf?hsLang=en) ![Customer Activation Hub landscape images (1000 × 710px) (2)](https://info.provenance.org/hubfs/Customer%20Activation%20Hub%20landscape%20images%20(1000%20%C3%97%20710px)%20(2).png "Customer Activation Hub landscape images (1000 × 710px) (2)") ### Example social posts and copy: ![Copy of Client Social - Square (1)](https://info.provenance.org/hs-fs/hubfs/Copy%20of%20Client%20Social%20-%20Square%20(1).png?width=400&height=400&name=Copy%20of%20Client%20Social%20-%20Square%20(1).png "Copy of Client Social - Square (1)") - *'Provenance powers sustainability claims you can trust, to help you shop in line with your values.'* - *'Provenance uses technology to power trustworthy claims about social and environmental impact, by connecting what brands say to data from supply chains and third-party verification.'* - *'Each of us deserves to know the facts about how products are made and their impact on people and planet.'* ![Screenshot 2025-08-07 at 13.42.20](https://info.provenance.org/hs-fs/hubfs/Screenshot%202025-08-07%20at%2013.42.20.png?width=400&height=400&name=Screenshot%202025-08-07%20at%2013.42.20.png "Screenshot 2025-08-07 at 13.42.20") - ***'We are passionate about our [ingredients/materials], so it’s important to us to share the facts about their impact.' *** - *'The next time you shop, click on our Proof Points to learn more about the decisions we’re making to reduce the impact our products have on people and the planet.'* - ***'See how we’re connecting what we say to the evidence from our supply chain.'* ** [ download templates ](https://drive.google.com/drive/folders/1PdmYIFUi1WQtIuV1s7jNdTrXECYf8Xlm?usp=sharing) ---   ## Website content Why should I publish a project landing page? - A landing page acts as a useful campaign destination for shoppers and media/industry to learn more about our partnership - We recommend including content on how Provenance works, how transparency empowers shoppers and why this matters to your brand Other opportunities: - Add a section to your sustainability or responsibility pages - Add the Provenance logo in footer [ our recommended copy ](https://docs.google.com/document/d/14E-YZ73-_gNauYBOFzQGVfOd44nQgXd7uiZJSOJzAeM/edit?usp=sharing) ![Customer Activation Hub landscape images (1000 × 710px) (1)-1](https://info.provenance.org/hubfs/Customer%20Activation%20Hub%20landscape%20images%20(1000%20%C3%97%20710px)%20(1)-1.png "Customer Activation Hub landscape images (1000 × 710px) (1)-1") ### Check out Provenance landing page examples: [![42-1](https://info.provenance.org/hs-fs/hubfs/42-1.png?width=200&height=142&name=42-1.png "42-1")](https://tropicskincare.com/pages/provenance) [![Customer Activation Hub square images (2)-1](https://info.provenance.org/hs-fs/hubfs/Customer%20Activation%20Hub%20square%20images%20(2)-1.png?width=1345&height=174&name=Customer%20Activation%20Hub%20square%20images%20(2)-1.png "Customer Activation Hub square images (2)-1")](https://www.thedetoxmarket.com/pages/provenance) [![44](https://info.provenance.org/hs-fs/hubfs/44.png?width=200&height=142&name=44.png "44")](https://uk.davines.com/pages/provenance)     ## Email marketing - Editorial-led: Introduce shoppers to your transparency initiative with Provenance and explore the how and the why - Ecommerce-led: Promote transparent brands and products by showcasing their corresponding Proof Points - Banner ads linking to landing page [ email examples ](https://drive.google.com/drive/folders/1rHeqkYy5-CVPW6xaxU_QztUgt5XQ8Twf?usp=sharing) ![Customer Activation Hub square images (3)-1](https://info.provenance.org/hubfs/Customer%20Activation%20Hub%20square%20images%20(3)-1.png "Customer Activation Hub square images (3)-1")   ## PR, events and beyond - Enhance consumer/trade press for your launch announcement with press release reviews and bespoke quotes - Boost your credibility by referencing Provenance-powered transparency in any comms around your brand's sustainability initiatives - Explore shopper or industry events opportunities - we're always keen to hear what you have in mind [ PR toolkit ](https://drive.google.com/drive/folders/1FKZx2Cmx4l4lQFMZevHr31jjlvE7VIdk?usp=sharing) ![Customer Activation Hub square images (1)-2](https://info.provenance.org/hubfs/Customer%20Activation%20Hub%20square%20images%20(1)-2.png "Customer Activation Hub square images (1)-2")     ## SEO - **We work with you to improve discoverability and awareness of your brand with thousands of conscious shoppers through organic search ** - Simply add a hyperlink to your [sustainability profile page](https://www.provenance.org/directory) anywhere on your website - as a blog, on your sustainability page or your social media bios - Recommended copy: “We publish our sustainability credentials on the [Provenance Directory](https://www.provenance.org/directory). See our [brand name] sustainability profile here” [ find my profile page ](https://www.provenance.org/directory) ![Customer Activation Hub square images (3)](https://info.provenance.org/hubfs/Customer%20Activation%20Hub%20square%20images%20(3).png "Customer Activation Hub square images (3)") --- --- --- ### Can't find what you're looking for? Reach out to our Marketing Team for help. --- --- [![60a685a2dd9fae30d29a5427_logo](https://info.provenance.org/hubfs/60a685a2dd9fae30d29a5427_logo.svg "60a685a2dd9fae30d29a5427_logo")](https://www.provenance.org/) PROVENANCE® is a registered trademark in the UK, EU and US of Project Provenance Ltd. --- ![Logos in Prov Colours - larger (7)](https://info.provenance.org/hs-fs/hubfs/Logos%20in%20Prov%20Colours%20-%20larger%20(7).png?width=72&height=115&name=Logos%20in%20Prov%20Colours%20-%20larger%20(7).png "Logos in Prov Colours - larger (7)")