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Get in front of more conscious shoppers & connect with retailers

Join a community of brands like yours to showcase your sustainability efforts to shoppers and retailers


Join Provenance's directory


Get discovered by retail buyers


Increase organic traffic & sales


Make your sustainability efforts visible

Watch how shoppers use the Provenance directory

In our latest TikTok campaign (with over 100K views), you can see how Alex and Alicia use Provenance to find brands that match their values.

HubSpot Video

Fill in the form to get started on your brand's profile:

We’re excited to help you drive brand awareness and sales by claiming your profile on our directory.

Provenance's Directory is home to hundreds of leading beauty and wellness brands including The Inkey List, The Ordinary, Weleda and Dermologica. And soon, yours!

Noble logo

"I do think sometimes people can lose trust in brands, but the type of labels provided by Provenance bring strong authority."

Noble Panacea

"With Proof Points, our sustainability is front and centre – it’s tangible and our claims have been verified."



What is Provenance?

Provenance connects sustainability and impact information to every purchase. We help brands turn their sustainability efforts into bitesize claims. Each claim is backed with proof (no greenwash here) to give shoppers the confidence to buy in line with their values.

We're currently working with 200+ brands and retailers, and growing fast!

How much does it cost?

A listing on the directory is free. You only pay if you want to add additional sustainability claims (known as Proof Points) and publish them on additional channels (e.g. D2C website, selected retailers).

It’s all part of our mission to help planet-conscious brands grow by meeting like-minded shoppers and retailers.

Who uses the directory?

Thousands of eco-conscious shoppers use the directory to shop in line with their values. It’s also a popular destination for retailer buyers, investors and journalists!

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