The Future of Sustainability Comms: Building Brand Trust with Transparency

When the majority of merchants feel sustainability measures are contributing to improved company performance, but 70% of British shoppers don’t believe environmental claims by businesses are credible, getting the comms right has never been more important.

Brands and retailers face the challenge to future-proof their sustainability efforts and build trust with conscious shoppers, or risk losing their share of the market.

Rewatch the panel discussion with speakers from The Nue Co and Cult Beauty to learn how to build an omnichannel approach to sustainability and secure customer loyalty.

You'll learn: 

• How sustainability is related to company identity
• Priorities of the modern shopper
• The one thing brands should focus on to reduce their impact