To help beauty & wellness brands with their 2024 planning, Provenance have curated their top three anticipated trends alongside industry experts. Each 30-minute episode shines a light on emerging innovations and trends that we expect to gain momentum in the year ahead. 

Watch the recordings below:

Biotechnology

Susie Wills, Founder & CEO of Romilly Wilde

You'll learn:

• How brands are using biotechnology to date
• The areas this innovation is perceived to grow
• What value customers are seeing

Mushrooms

Matthew Snyman & Lucy Chown of Grass & Co.

You'll learn:

• Why age-old properties of mushrooms have become a recent trend 
• Customer response to mushroom-based supplements
• How mushrooms are predicted to take the market by storm

Microbiome

Dr Elsa Jungman, CEO & Founding Team of HelloBiome

You'll learn:

• Why the skin microbiome should be a priority for beauty and wellness brands
• The ways your business can bring a microbiome product to market
• How AI is unlocking the future of microbiome solutions

If you’re keen to explore ways to attract conscious customers, book a 30-min sustainability strategy session with our team.